Something I've learned over the years of photographing in schools is the value of building a familiarity with the students, teachers and staff.
Little children love picture day whether formal portraits, class pictures or candids around their school and classrooms. If a relationship of trust is established, it becomes one of the biggest thrills for them. They really look up to the photographer and have a happy day. There is a great feeling to the photographer as he or she overhears a little child talking about how much fun they had getting their picture taken, as they hop and skip to the car with mom or dad.
Picture day can never be underestimated in it's affect on young children.
As each season or year goes by, the photographer becomes a staple in their lives. Someone they can look up to. Children need positive role models and a successful picture day also includes a chance for them to gain one more.
When it comes to the older students, I think it takes a little more work on the part of the photographer. If the location and schedule are favorable, he or she will have a better chance at it.
Older students, especially middle and high school age are victims of peer pressure. They are overly aware of how they appear to their friends and enemies. A good photographer will keep this in mind and endeavor to win their confidence by not embarrassing them in front of fellow students, teachers and staff. If they trust that the photographer has their best interest in mind and are going to help them look their best they will cooperate much more willingly.
It is also important to foster a good relationship with teachers and staff. This takes credibility. Administrators must be convinced that the photographer understands their needs in maintaining order and flow throughout their day as well. (After all they are facing total chaos if things go wrong).
Each year gets better and better.
It is a relationship of trust that has to be built from the first moment on and continued over time.
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